WRITER. hiker. bookworm. aviator. SCI-FI CINEPHILE. ASPIRING WORLD TRAVELER.
My creative approach is guided by a simple philosophy: know the audience.
Years of strategizing and testing has taught me that there’s always more to learn. I look at every project as an opportunity to try something new and explore ways of doing it better.
I enjoy writing for different industries and leveraging data to understand what drives the consumer. I’ve worked with some of the most innovative creative and marketing teams in ecommerce, pushing my belief that every idea has a time and place.
Want to hear some of those ideas?