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True & co. is a lingerie brand that started with one woman's vision and community feedback.
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its voice is empathetic, casual and knowledgeable. during my time there, the brand focused on seo, emails, paid ads and print mailers to drive awareness.
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partnering with the art director, i refined the origin story to emphasize the brand's purpose and helped define how that comes through realized in the products.
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i wrote tens of seo articles to help the brand gain search traction, which led to a 20% increase in organic traffic to the site.
